Imagine if when you bought a bottle of soda, a "healthy" coconut water, or a zero-sugar sports drink, the receipt didn't just list the price. Imagine if it listed everything that transaction just paid for—both in your body and in the world.
Most drinks on the shelf today come with a heavy "hidden invoice." You pay $3 at the register, but your body pays a tax in biological stress, and your neighborhood pays a tax in resource depletion.
At Recoup, we are flipping the script. We aren't just sustainably sourced, we are investing in regenerative agriculture to help capture carbon and preserve local forests. We use clean ingredients and no added sugar, just a little bit of sweetness from juice.
The Competitor's Invoice:
Let’s look at the invisible costs of the drink sitting next to Recoup on the shelf.
1. The Sugar Tax
- The Cost: It takes roughly 12 bathtubs of water (470 gallons) to grow enough sugar for just a few drinks. From a health perspective, we are learning more and more on the effects of overconsumption of sugar, including links to inflammation and Alzheimer’s.
2. The Carbon Tax (The Coconut Option) Coconut water seems natural, but check the odometer.
- The Cost: Most coconut water travels over 10,000 miles on heavy freighters to reach you. It is often grown in monocultures that strip biodiversity and are often harvested by at-risk communities.
3. The Synthetic Tax (The "Zero Sugar" Lab Option) "Diet" drinks often rely on chemically extracted sweeteners like erythritol or highly processed stevia.
- The Cost: Recent studies suggest some artificial sweeteners may confuse your gut or spike cravings. Other studies have linked artificial sweeteners, including erithrytol, to long term health effects.
The Recoup Invoice: The "Asset" Drink
Now, let’s look at what happens when you buy a Recoup. You aren't just buying a drink; you are hiring a forest to work for you.
1. Recoup is made from maple tree water.
- Our trees are 100% rain-fed.
- We source our maple tree water from a Regenerative Organic Certified® forest.
- A single healthy sugar maple tree sequesters about 55 lbs of carbon annually.
2. The Nutrient Dividend The sap is packed with electrolytes and minerals that nature balanced, not a lab tech. 100% natural, plant-based hydration that your body recognizes instantly. No sugar crash.
The Bottom Line:
Life is hard enough. Your body and your environment are already under stress. Why choose a drink that adds to the debt?
Next time you’re thirsty, don’t just drink. Invest. Choose the can that fills the forest, feeds the soil, and fuels you without the hidden tax.